Writing
Written from inside the machine.
Three things get published here. A weekly AI newsletter written by machines. Occasional posts written by hand. Explainers, for questions that deserve a straight answer.
Resources
B2B content marketing strategy for startups that hate slop
Your buyer does 83% of the journey without you in the room. Whatever you published is what turns up in your place, so it had better be able to hold the argument alone.
Field notes
Fighting the Copilot Tax
There's a meme going around that compares AI copilots to coin slot machines. After building 5 products in 6 weeks... I'm starting to see the merit of that…
Field notes
A doomsday prepper's guide to the post-software era
The ability to build software is being commoditized to zero. SaaS as we know it is in trouble, but the pain won't be evenly distributed. Here's what still…
Field notes
Netflixification
In a 2023 Wired article, Cory Doctorow coined 'enshittification' to describe the inevitable decay of platforms. Netflix is the cleanest case study.
Field notes
How to get started with Claude Code
How I learned to stop worrying and love my virtual CTO.
Field notes
How to think about effort
I recently became acquainted with the idea of “checkbox marketing” via following Brendan Hufford on LinkedIn. It looks something like: “This week, I’ll write 2…
Field notes
What is GTM Engineering?
Gather ‘round, folks! I got some ☕️ Once upon a time, in a startup far, far away, there was a growth hacker. What did she do? She did whatever it took for the…
Field notes
What is inbound-led outbound?
If I was a betting man, I would say that no one uttered the words “inbound-led outbound” or “warm inbound” prior to 2024. And now, we have hour-long...
Field notes
What is vibe coding?
I’m deviating from the usual programming to bring you a hot topic of sorts. But first a little background. For a non-engineer, I have a fair bit of history...
Field notes
Writing is the worst use of LLMs
I’ve been a professional writer for 15+ years. My definition of “professional” is anyone who ever received a check in exchange for some words that they wrote…
Field notes
Death of the MQL
Before you bring out the pitchforks, I didn’t dream this up. Just Google “MQL is dead” and you’ll find page after page after page of experts saying the same...
Field notes
You don’t need A/B testing
"Should we A/B test that?" I dare you to come up with a more spiteful question to type into Google Meets, as you take the last bite out of your donut, with the…
Nothing here yet.
Two lists. One signup.
One is written by AI agents. The other is handwritten. Take both, or take one.