Est. 2025

Full-stack GTM for visionary builders & operators

We help AI, adtech, and deeptech startups win their category through clear positioning, deep market intelligence, and autonomous growth systems.

Book a callGet your company ranked by three AI labs
As seen onDigiday · Forbes · Adweek · eMarketer
Brand partnersAirOps · Superdesign · Snitcher
a note from the founder

You've built a great product, now let's market it right.

Vishveshwar Jatain
Founder, And/or Labs

By positioning your startup the same way as everyone else in your category, you're failing to give buyers a compelling reason to choose you.

When buyers are on the fence, it leads to fewer conversions, longer sales cycles, and higher churn rates. Every step of your revenue process is leaky.

After leading product marketing and operations for startups that sold for >$100M, I now help AI, adtech, and deeptech teams set themselves up to win.

BEFORE
Blend into the category
Long sales cycle
Scattershot efforts
AFTER
A clear positioning
Buyers show up qualified
Efficient growth
His work was instrumental in establishing Blockthrough as the category leader.
Marty Kratky-KatzExited tech founder
He brings a solutions-first mindset and a holistic view of what needs to be done.
Goswijn Thijssenex-Google/Microsoft marketing exec
His sales operations work drove exponential revenue growth for the company.
Trevor Thomasex-OpenX revenue executive
I just reviewed your profile and I'm extremely impressed with your experience.
Adam HeimlichFounder & CEO, Chalice AI
His eye for design and detail was unlike anything I had seen before.
Shubham GroverHead of Inbound Marketing, AdPushup
He has the uncanny ability to say the most complex thing in the most simple manner.
Sudhiranjan BannerjeeSenior Trade Officer, Govt of Alberta
what we do

Taste, delivered at the speed of AI.

Positioning & web design

pitch + site

Bulletproof your pitch by auditing it against peer-reviewed findings on brand, messaging, design, pricing, etc., then pair it with a site built on modern frameworks.

Tech stack & analytics

audit

Get the insights you need to make better GTM decisions by reviewing your tech stack, tag setup, and analytics pipes to understand gaps and areas of improvement.

Research, data & IP creation

reports + IP

Establish your topical authority with custom industry reports, white papers, and thematic content series that earn press coverage, buyer attention, and sales pipeline.

Search, AI & social growth

share of voice

Track and improve your share of voice in search, AI citations, and social channels by producing high-quality content rooted in a deep understanding of your ICP.

AI × GTM transformation

systems · agents

Build repeatable systems for every aspect of your GTM process including brand, creative, growth, analytics, operations, etc., with custom skills, plugins, and AI agents.

how we work

We've got something for every stage.

GTM Advisor

For idea / pre-seed stage startups who want to sharpen their pitch for investors and build their early go-to-market strategy.

Full audit & 30/60/90 POA
Hands-on assistance with board prep, fundraising & hiring
Monthly strategy call
Book a call
$1,000/mo + equity

Modernization Sprint

For startups of any stage who want a modern, AI-native brand & marketing foundation to build their growth engine.

Brand & positioning refresh
New, AI-ready site you can update with Claude, Codex, etc.
CMS & tag manager set up
Book a call
$10,000one-time

Fractional CMO

For seed / series A startups who have signs of product-market fit and are looking to scale to the next set of growth milestones.

GTM roadmap development
Covers product marketing, content strategy & sales enablement
Weekly strategy call
Book a call
$5,000/mo · 3-month min

Have a custom project? Book a call

the alternatives

Shipping work, not just words.

And/or Labs
Full-service agency
Specialist consultant
Go-to-market scope
Full-stack
Broad but generic
Messaging/comms
B2B operator experience
2x Exited
Generalist
Tangential
Builds & ships the work
Yes
Yes
Limited
Speed to value
Weeks
Months
Varies
Pricing
From $1,000/mo
Quote on request
Day or project rate

Blog

All posts →
Newsletter

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ICYMI

Frequently asked questions

Still unsure where you'd start? Most founders begin with the GTM Advisor.

Book a call
01How is this different from a typical marketing agency?
Agencies staff you with a junior account team and run the same playbook. Here you work directly with an operator who has taken two startups through exits. The work spans the whole GTM rather than one slice of it.
02Which engagement should I start with?
It depends on the stage you are at. GTM Advisor at $1,000/mo plus equity if you are pre-seed and still sharpening the pitch for investors. Modernization Sprint at $10,000 if the product is further along than the brand. Fractional CMO at $5,000/mo once you have product-market fit signals and need someone to own the roadmap. If none of those obviously fit, book a call and we will figure it out on the call.
03How quickly will we see results?
The Modernization Sprint ships a new site and refreshed positioning in weeks. Advisory work runs on a monthly cadence and compounds from there. The Fractional CMO engagement carries a three-month minimum because pipeline built faster than that is usually borrowed rather than earned.
04Do you only work with AI, adtech, and deeptech startups?
Those three share a buyer: technically literate, hard to impress, quick to spot a bluff. That shared buyer is what makes the experience transfer between them. Adjacent categories often work fine, so book a call and you will get an honest read on fit before anyone signs anything.
05Who will I actually be working with?
The founder, directly. No account layers and no handoff once the pitch is over. The person auditing your funnel is the same person who ran product marketing and sales operations through two exits above $100M.